Introduction

Facebook is one of the best avenues to find qualified leads. Running Facebook ads is an effective way to grow your business. The key to having a successful campaign is understanding what is needed to have a winning strategy. Facebook is a social platform with the intent of connecting people. Therefore, it is important to keep this in mind when forming your strategy if you want your campaigns to convert.

Understanding Facebook Advertising

A common misconception when advertising on Facebook is that you can simply make a post about your product or service and then obtain a sale. Unfortunately, Facebook does not work in this manner because it is not a shopping platform. Most people who are on Facebook are not looking to buy but to make a personal connection with other people such as friends and family. Therefore, if a potential customer sees your ad and it appears like an ad, then they are more likely to ignore it.

Alternative Approach to Advertising

An alternative approach to advertising your product is to present it in a more personal and targeted way. Instead of asking for the sale immediately, consider giving away something valuable for free that your target audience needs. This tactic allows you to collect their contact information such as an email address, enabling you to market to them in the future. Targeting the right people is one of the single most important aspects of campaign strategy, and the good news is that the time and effort invested will be well worth it.

The Importance of Social Credibility

Likes and shares are a pure form of social credibility. If others like your ad, it suggests that the product is noteworthy. Have you ever wondered how some advertisers have hundreds or thousands of likes on their Facebook campaigns? It is likely they are using an optimization method to produce these results. They are using the "Use Existing Post" method, which provides the opportunity to gather all the campaign's post engagement under a single ad. The post was first published on their company’s Facebook page.

Conclusion

To learn more about Facebook Ads optimization and successfully converting, please send us a note; we are eager to help.